Free tools Calculators

Five calculators. Your numbers, worked out properly.

Free, no sign-up, and nothing you type leaves your browser. Start with unit economics: every other number on an ad account answers part of that question.

Start here · Unit economics

Unit Economics Calculator

What a customer is really worth in profit, what they cost to win, how long until they pay you back, and the most you can afford to spend. For shops and service businesses alike.

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What it works out

Customer lifetime value (profit): cLTV
Cost to win a customer: CAC
Lifetime profit vs cost: LTV:CAC
Months until a customer pays back: Payback
Most you can pay per customer: Max CAC

Ecommerce

ROAS Calculator

What your ads returned, what they need to return to break even after costs, the Target ROAS to set, and the profit actually left.

Actual ROASBreak-evenTarget ROASPOAS

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Lead generation

Cost Per Lead Calculator

What each lead costs now, the most you can afford to pay for one, and what that means for the price of a click.

Cost per leadMax affordable CPABreak-even CPC

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Lead generation

Lead-to-Revenue Calculator

Clicks to leads to customers to revenue, with the conversion rate at every step and what one more point is worth.

Your numbersWhat-if forecast

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Budget

PPC Budget Calculator

The monthly and daily budget a customer goal needs, or what the budget you already have should buy.

Budget from a goalWhat a budget buys

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