Industries / 07 Hospitality
Booked solid, season after season.
Hotels, glamping, wedding venues, country houses and destination dining. We fill calendars with direct bookings: the kind that skip the OTA commission, book the bigger package and come back next year.
01 Sound familiar?
What owners and GMs tell us.
"The booking sites take a cut of everything."
The OTAs are useful demand, expensive economics. Brand defence plus direct-booking campaigns shift share back to your own site, where you pay no commission and the guest data is yours.
"Peak sells itself. The shoulder weeks kill us."
Budget belongs where demand needs help. We weight spend to shoulder seasons, midweek and event-led occasions (the inventory that actually needs marketing), and let peak ride on brand.
"We are a destination, not a commodity. Ads feel generic."
Generic ads are a structure failure. Occasion-led campaigns (weddings, celebrations, escapes, corporate) sell what you actually are, to the person actually searching for it.
02 What we run
The playbook, itemised.
The same disciplined method on every account, shaped to your business on the audit. No two businesses are the same, so no two accounts run the same plan; this is the framework yours starts from.
- PB/01Intent-led search campaignsCore
Built around the searches your buyers actually make: the problem, the service, the comparison, the "near me".
- PB/02Message-matched landing pagesCore
The page continues the ad's promise, so clicks become enquiries rather than bounces.
- PB/03Conversion tracking to the poundCore
Calls, forms and sales recorded once each, against the campaign that produced them.
- PB/04Search-term and budget disciplineOngoing
Search terms read weekly, waste excluded, budget moved to what performs rather than what shouts.
- PB/05Local visibilityAdd-on
Google Business Profile and map-pack work wherever "near me" demand exists in your market.
- PB/06Daily checks by MagnusAlways on
Spend, conversions, pacing and disapprovals surfaced in hours by our in-house engine, reviewed by a senior.
03 How hospitality accounts are run
One event account's ledger · two brands · event season
on money the business actually banked: £656,000 of bookings from £29,000 of spend, across a general-market brand and a high-net-worth one.
A season planned like a P&L, not a prayer.
A seasonal calendar is unforgiving: an unsold week is gone forever, and peak usually sells itself. So budget is paced against the gaps rather than spread evenly, campaigns are split by occasion, and your own brand is defended from the OTAs charging commission on guests who had already chosen you.
Revenue is tracked through your booking engine back to campaign, so the question is always return on ad spend rather than return on anecdotes.
The ledger beside this is event hospitality rather than a hotel, and we would rather say so than let you assume otherwise. What transfers to an occupancy problem is most of it: perishable inventory that expires worthless, occasion-led intent, a hard seasonal peak, and revenue that arrives partly offline so the platform under-reports it. What we do not yet have is a published venue case, and we will not invent one. The audit models the method against your own booking values before you commit to anything.
See what this looks like for your account.
Book a discovery call ↗04 Fair questions
Fair questions
Can ads really compete with our OTA listings? +
They do different jobs. OTAs bring guests who have never heard of you; your own search presence converts the ones who have, commission-free, and builds the base that books direct next time. Both can run; only one builds your asset.
We only operate part of the year. How does management work? +
Budgets and management flex with your booking window, including the pre-season research period, which matters more than most owners expect. We agree the rhythm up front.
Weddings and events have long lead times. Can you track that? +
Yes: enquiry-based tracking with source recorded, reviewed against confirmed bookings as they land. Long cycles need patient attribution, not no attribution.
What budget does a venue need? +
Smaller than you might fear: occasion-led campaigns are precise. Most venues start in the £500 to £2,000 a month range and scale with proof. The audit will model it against your average booking value.
Find out what a direct booking should cost you.
The free audit reviews your search presence, booking path and seasonal opportunity. Findings walked through with you, live on a call or as a recorded video.
Free audit · live or recorded · no obligation