Industries / 02 Aesthetics & Skin
Consultations that become treatment plans.
Skin clinics, hair restoration and advanced treatments live or die on consultation quality, not click volume. We build campaigns that find the patients ready to commit, and filter the price-shoppers before they reach your diary.
01 Sound familiar?
What clinic owners tell us.
"We get enquiries, but half are price-shopping."
Keyword intent and landing page framing decide who fills your form. We structure campaigns around commitment signals and write pages that pre-frame value, so the consultations you take are worth taking.
"Everything depends on Instagram."
Social finds you the curious; search finds you the committed. The person typing a treatment name plus your city has already decided to buy. They are just choosing where. We make sure it is you.
"Our ads keep getting flagged."
Aesthetics sits in Google's restricted zone: before/after rules, medical claims, sensitive categories. We write copy that converts inside the lines, and keep your account in good standing.
02 What we run
The playbook, itemised.
The same disciplined method on every account, shaped to your business on the audit. No two businesses are the same, so no two accounts run the same plan; this is the framework yours starts from.
- PB/01Intent-led search campaignsCore
Built around the searches your buyers actually make: the problem, the service, the comparison, the "near me".
- PB/02Message-matched landing pagesCore
The page continues the ad's promise, so clicks become enquiries rather than bounces.
- PB/03Conversion tracking to the poundCore
Calls, forms and sales recorded once each, against the campaign that produced them.
- PB/04Search-term and budget disciplineOngoing
Search terms read weekly, waste excluded, budget moved to what performs rather than what shouts.
- PB/05Local visibilityAdd-on
Google Business Profile and map-pack work wherever "near me" demand exists in your market.
- PB/06Daily checks by MagnusAlways on
Spend, conversions, pacing and disapprovals surfaced in hours by our in-house engine, reviewed by a senior.
03 How clinic accounts are run
One clinic group's ledger · London · since 2019
of invoiced revenue for every £1 spent on Google Ads, across the group's two brands. It started in a single rented room.
Budget follows the treatments with margin.
A catch-all campaign cannot tell you which treatment paid for itself, so the first job is to split the account by treatment family and wire consultation tracking underneath it. Copy is written to pre-frame value and to stay inside Google's beauty and healthcare restrictions.
After that it is monthly evidence: which treatment campaigns filled the diary, what each consultation cost, which search terms were paid for and cut. The ledger beside this is one client group's, built over six years, with its source stated. Yours is judged the same way: your figures, from your account, in your report.
See what this looks like for your account.
Book a discovery call ↗04 Fair questions
Fair questions
Can we advertise injectables and prescription-linked treatments? +
Some treatments face strict UK ad rules, especially anything prescription-only. There are compliant routes: consultation-led messaging, practitioner-led pages and careful keyword strategy. We will map exactly what is and is not possible for your treatment list before any spend.
Our average treatment is high-value. Does that change strategy? +
Completely. When one patient can be worth £1,000+, the account should be optimised for consultation quality, not click cost. That is precisely how we build aesthetics accounts.
Do you understand finance options and deposits? +
Yes, and they matter: finance availability on a landing page routinely lifts consultation rates for higher-ticket treatments. We build it into the page strategy from day one.
How fast can a new clinic see traction? +
Search demand already exists for your treatments. With tracking and pages right, most clinics see meaningful consultation flow within four to eight weeks, then compounding improvement as the data sharpens targeting.
Find out what a consultation should cost you.
The free clinic audit reviews your ads, tracking and consultation path, with the findings in writing. Keep them either way.
Free audit · live or recorded · no obligation