After my PPC account performance drifted downhill, Ramial was put in charge of sorting it out. Over the last year he has experimented with a range of bidding strategies, always taking care to monitor the performance and keep me informed. The end result has been many more impressions, clicks and conversions. At a lower cost per positive outcome. And PPC is now the most important component of our advertising mix. Ramial is also a pleasure to work with.
Free audit
Your Google Ads account, reviewed by the founder. Free.
Ramial Aqeel reviews your account, your conversion tracking and your landing pages personally, then walks you through what he finds, live on a call or as a recorded video you keep. Built for UK businesses spending roughly £500 to £20,000 a month on Google Ads, or about to start.
- Senior review, by the founder. Not a template, not a junior, not software pretending to be a person.
- Live or recorded walkthrough, yours to keep. Replay it, share it with colleagues, act on it with or without us.
- No obligation. No sales call disguised as an audit. You decide what happens next.
01 What the audit covers
Six things, checked properly.
With read-only access we go through the account itself. Without it, we audit from the outside: your market, your competitors and your pages. Either way you get a walkthrough, not a PDF you have to decode.
- FA/01TrackingWith access
What the account counts as a conversion, whether it is real, and whether anything is double counted or missed.
- FA/02SpendWith access
Where the budget actually goes, by campaign and by search term, and how much of it is buying the wrong clicks.
- FA/03StructureWith access
Campaign and ad group layout, settings, bidding and budgets, and whether they let the winners win.
- FA/04AdsEither way
Whether the copy matches the searches it shows for, and whether the assets around it are doing their job.
- FA/05PagesEither way
Where the click lands: message match, speed on mobile, and whether the page asks clearly for one action.
- FA/06Competitors and AI searchEither way
Who you are up against in the auction, and what AI search says about your business when someone asks.
02 How it works
Three steps. None of them a pitch.
Send the form
Two minutes. We reply with two-minute instructions for read-only access via your customer ID. No account yet, or prefer not to share? Say so and we audit from the outside.
The founder reviews it
Ramial goes through tracking, spend, structure, ads, pages and competitors himself, plus what AI search says about you. Typically within three working days of getting access.
Walkthrough, live or recorded
A call where we go through it together, or a recorded video you can replay and share with colleagues. Either way it is yours to keep, and there is no obligation at any step.
03 What an audit finds
04 In a client's words
05 Fair questions
Fair questions
Is the audit really free, and what is the catch? +
It is free and there is no catch. No fee, no obligation, and no sales call dressed up as an audit. It is the same review we run when we take over an account. Some businesses take the findings and fix things themselves, which is fine. If you do want us to run the account afterwards, fees are quoted after the call and audit, in writing.
Do you need access to our Google Ads account? +
For the deepest version, yes: read-only access via your customer ID, and we send two-minute instructions for granting it. No account yet, or prefer not to share access? We audit from the outside instead: your market, your competitors and your pages.
How long does the audit take? +
Typically within three working days of getting access. Ramial then walks you through it live on a call, or records a video walkthrough you keep and can share with colleagues.
What happens after the audit? +
You have the findings, live or recorded, whether or not we ever speak again. If you would like us to run the account, we quote in writing after the call and audit. The best fit is UK businesses spending roughly £500 to £20,000 a month on Google Ads, or about to start.
The form takes two minutes.
Your account, tracking and pages, reviewed by the founder, then walked through with you live or on video. Whether or not we ever work together.
Free audit · live or recorded · no obligation