Case study Results / Local SEO · London aesthetic clinic
Organic traffic, 163 to 2,199 a month.
A doctor-led aesthetic clinic in London, starting from almost no organic visibility. In September 2024 the site drew 163 organic sessions a month. By July 2026 it was drawing 2,199, with total traffic up from 368 to 5,992 over the same period.
163 → 2,199 organic sessions · 13.5x · Sep 2024 to Jul 2026
One of thirteen case studies, published from more than a hundred accounts since 2021. We publish the ones we can put a source against. See all thirteen →
01 The numbers
Compounding, not spiking.
The pattern here is the one you want from SEO and rarely see: a line that climbs steadily for eighteen months rather than jumping once and falling back. It peaked at 2,642 organic sessions in March 2026 and has held above 2,200 since, which is the part that matters. Anyone can win a month.
02 What we did
What we did
Built content around the questions, not the keywords. People researching an aesthetic treatment want to know what it is, what it costs, what it feels like and who should not have it. Pages that answer those properly earn rankings as a side effect and earn trust as the main effect.
Ran the paid and organic together rather than in separate silos. The search terms that convert in the ad account tell you exactly which pages are worth writing. Most agencies keep the two teams apart and lose that for free.
Treated the treatment page as the unit of work. One page per treatment, written to rank and built to convert, rather than a thin services list and a blog that talks to nobody.
Kept at it monthly for two years. There is no clever version of this. The line climbs because somebody publishes, earns authority and fixes things every month without stopping.
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